The American Riviera Orchard of Meghan Markle is an oasis amongst the sustainable farms combining local wining and dining found on the never-ending coast of California. The Orchard, where they grow organic fruits like citrus and avocados, of course, nestled amongst rolling hills, is a testament to the eco-conscious living Meghan. Inspired by a vision of living in harmony with nature, it also functions as a wellness and community space where visitors can experience peace and learn about a healthy lifestyle close to the land. The orchard embodies Meghan’s commitment to holistic wellness and her vision of inspiring others through healthful living and sustainable farming.
Trademark Disputes Hinder Brand Progress
The entrepreneurial venture of Meghan Markle has hit significant road blocks over the last few years. The Duchess of Sussex appears to have faced challenges in launching her lifestyle brand, American Riviera Orchard, in its very infancy stage. Her original trademark application was denied by The United States Patent and Trademark Office (USPTO) because it believed the name had geographic significance and that there were inconsistencies in descriptions of the logo. Competitors Harry & David’s exerted an objection, contending that American Riviera Orchard was too similar to its Royal Riviera trademark and could confuse consumers.
Staffing Issues and Leadership Search
Reports suggest that American Riviera Orchard is having some internal problems, including difficulties in finding a CEO. Some allegations about relatively high staff resignations, although these are unverified. Compounded by these few staffing hurdles is a growing concern over the brand’s operational sustainability and direction in the future.
Product Launch Delays and Market Competition
The brand has been slow on the product rollout, with effective releases only like strawberry jam to some celebrities. The scarce availability has created a lot of speculation on whether the brand is ready for a more general market. Moreover, American Riviera Orchards products have been compared to already branded ones, increasing competition.
Public Perception and Media Scrutiny
Media has pulled their wits over seizing Meghan Markle’s battle of leadership, most brands coining the ventures as ‘over-promised and under-delivering.’ To some critics, the brand struggles because of a lack of concise strategy and execution, impacting public perception. Nevertheless, Meghan Markle is still working on American Riviera Orchard to build a booming lifestyle brand.
